As if you didn’t know that already. Heck, it’s been changing. But just so you know, it will continue to change.
According to an article in the Marketing Watchdog Journal, with social media marketing picking up the pace, marketing and PR will converge, measuring and ROI will increase in importance, and CEOs are paying more attention to what’s being said about their brand to ensure their marketing efforts and customer service efforts are both promoting the company.
Read the full article here, and see what changes you might need to make at your own company’s marketing department.
